Peppermint Cycling
Parcelle Studio Capsule
Editorial campaign created for Peppermint Cycling and Studio Parcelle, exploring femininity, movement, and floral form through a limited collaboration collection designed by Marie-Eve.
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Peppermint Cycling × Studio Parcelle
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An editorial campaign created for the Peppermint Cycling × Studio Parcelle collaboration collection, photographed inside a greenhouse environment surrounded by floral installations and natural textures. The project was built around the meeting point between women’s cycling culture, botanical design, and soft atmospheric imagery.
For this shoot, I contributed to the overall visual execution of the campaign. Helping planning and coordinating the production, bringing the project to life while contributing with photography and image-making. The final visuals explored movement, femininity, texture, and floral form through an editorial and immersive approach.
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Alex d’Anjou x Marie-Eve Chicoine
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Marilou Dube
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Montreal, Qc, Canada
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2023