Dirt to Surf
Dirt to Surf was a 3½ month bikepacking while chasing waves expedition across New Zealand, built from concept to execution through photography, storytelling, brand collaborations, and visual world-building.
Combining endurance, creativity, handmade craft, surfing, and life on the road, the project explored a more artistic and instinctive approach to adventure culture.
Notes
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Ripcurl Canada
Ortlieb
Goodlids
Le Braquet
Dehors (Urbania)
Mons Royale
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Dirt to Surf was a self-built creative expedition developed and directed from concept to execution across 3½ months of bikepacking through New Zealand with surfboards attached to our bikes.
More than a trip, the project became a moving visual world combining endurance, surfing, handmade craft, fashion, photography, storytelling, and spontaneous adventure. From pitching and collaborating with brands to documenting the journey through imagery, film, styling, and creative direction, every aspect of the project was independently created and brought to life from the ground up.
Through connections, coastal roads, storms, campsites, long-distance rides, surf sessions, handmade crochet pieces, cowboy boots, and transient moments on the road, Dirt to Surf explored an instinctive and artistic approach to adventure culture.
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Marilou Dube
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Marilou Dube & Virginie Lafreniere
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New Zealand
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2026